Virgin Media has a variety of programmes that support this theory. Its established apprenticeship scheme recruits apprentices based on their behaviour as well as their ability, looking for people that show potential as it offers successful candidates mentoring, coaching and training. The company recently opened a new office in Birmingham where all apprentices are trained. Role play is an important part of the training and actors are hired to perform the role of the customer with apprentices. This approach creates a safe environment for the apprentices to learn, ensuring they are qualified before meeting Virgin Media customers. The training suite, designed to simulate a customer’s home, gives the apprentice the opportunity to see how their role is seen by the customer through watching footage back to analyse their performance.
Although Maslow's Hierarchy Of Needs theory is a popular theory it should applied with caution, especially as there is little statistical evidence to support it. Upon application it may be difficult to assess which of the needs (in the hierarchy), have been met for a particular individual. Each person may require different things to satisfy their needs, for example one individual's view of what is adequate shelter may differ from another person's view. There is also debate over the order in which the higher level needs have been placed in the Hierarchy of Needs. A person's life experience may alter their Hierarchy of Needs. Some people may require esteem needs satisfaction before social needs satisfaction. Furthermore not everybody displays a need for self actualisation and progression and they may be satisfied by achieving just the other needs. How do you think the rise in social media has affected Maslow's Hierarchy Of Needs.